The wife, founder Miss Nadia Socaholic.
Born to a Trinidadian mother it was inevitable that carnival would run through her veins.
From an early introduction to Notting Hill Carnival to the initiation as a right of passage as a young teen to the mother of all Carnivals, Trinidad.
Experiencing the high intensity that is carnival and fete'n. It instantaneously sparked intrigue and interest. Not only was it culturally exciting but a chance to express herself amongst like minded people.
After looking more closely at our homegrown carnival, it became her mission to elevate and enhance Notting Hill Carnival.
Being at continuous disappear with the media and press, annually Carnival took an unnecessary bashing. Something needed to change.
Nadia's mission has always been to showcase the art, history and culture of carnival. Educating individuals and encouraging media and press to gain a first hand insight into what makes Notting Hill Carnival of the greatest free carnivals in Europe.
Nadia continues to market events to an open demographic, with the sole aim of encouraging unity.
By engaging with media, sponsors, stakeholders and many others it has proven to push the boundaries and open up opportunities that has never been seen before in the UK from working with British designer Paul Smith SS17 collaboration to inviting journalists and photographers to capture carnival gracing the front pages of The Independant and The Guardian newspaper. Double spread articles in the Metro to airtime on ITV news and BBC 1Xtra.