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Our Story
About Us
Socaholic was created by Nadia Socaholic and DJ Chris Vee, purely to share a passion for Caribbean arts and culture with the world. The mission became to encourage engagement and inspire unity through music, events and carnival.
They were both experienced in curating and executing projects for global brands and saw an opportunity to merge their skills and expertise to shake things up in the UK.
Founder
Nadia Socaholic
The founder, Nadia Socaholic was born to a Trinidadian mother and it was inevitable that carnival would run through her veins.
After an early introduction to Notting Hill Carnival then as a teenager, came her rite of passage and initiation to the mother of all carnivals in Trinidad.
Experiencing the high intensity of carnival in the streets of Port of Spain, it instantly sparked a fascination and curiosity in her. It not only connected the dots culturally but also offered an environment to express herself amongst like-minded people.
After looking more closely at our homegrown carnival, it became her obsession to enhance and elevate Notting Hill Carnival.
The media and press would never fail to disappoint with their negative narrative and bashing of carnival each time it came around and she knew that needed to change.
She recognised that the carnival community needed to be the agents of change or they would become the victims of change and channelled her passion for the art, history and culture of carnival into informing and educating people.
She made it her duty to actively encourage the media and press to gain first-hand insights into what makes Notting Hill Carnival a national treasure and world class event that the whole nation should be proud of.
This has led to interviews on BBC Radio 1Xtra; features in fashion, music, art and youth culture magazine i-D; carnival coverage gracing the front pages of The Independent and The Guardian newspapers; a collaboration with TfL on a carnival travel campaign featured as a double page spread in the Metro newspaper; coverage on ITV News taking a look behind the scenes at carnival preparations.
Engagement with sponsors, stakeholders and many others has helped to push the boundaries and create exciting new opportunities.
Some of the successes have included collaborations with the iconic whisky brand Johnnie Walker, British fashion designer Paul Smith, contemporary art gallery Sadie Coles HQ and emerging international artist Alvaro Barrington.
Co-Founder
DJ Chris Vee
DJ Chris Vee has blazed a trail for over two decades as one third of the award winning DJ trio Firin’ Squad.
His list of credentials includes presenting primetime shows on some of the UK’s most influential radio stations – Kiss FM, Choice FM and Capital Xtra.
He was instrumental in curating, producing and presenting a ground breaking podcast showcasing up and coming UK talent, many of whom went on to become international superstars.
That online project received the broadcast industry’s most coveted accolade – Gold at the Sony Radio Academy Awards.
His ear for music and technical skills enabled him to play a pivotal role in the release of a series of chart-topping, platinum and gold certified compilation albums.
He has enjoyed a long and successful career that has allowed him to travel the world, playing to the biggest crowds and supporting some of the industry’s biggest artists.
An introduction to Notting Hill Carnival came early on, playing on Rampage Sound’s legendary Colville Terrace stage in 1993 and it was the late DJ Psycho that ignited in him an interest in Soca music.
With an eclectic taste in music, DJ Chris Vee has carved out a niche for himself. He set out to expose a broader audience to Soca music with a hybrid approach and created a signature style that mixes and blends Soca with a fusion of other sounds.
Company Information
Socaholic Ltd
Company number: 12101625 | Registered office address: 8a Cranbrook Road, Essex, England, IG1 4DJ
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